About us

About us - Studio MDA

what is wayfinding

wayfinding encompasses all the ways in which people orient themselves in space: knowing where you are, where to go, choosing the best route to your destination, recognizing it upon arrival, and being able to find your way back 

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wayfinding design
what we do

what we do

places with thoughtful signage, welcoming and uncomplicated, where people can circulate intuitively

our designs add value to spaces, making them more pleasant and safe

our essence

safely guide while promoting autonomy

our promise

provide positive experiences while people perceive and move through spaces

our mission

connect people, and strengthen the identity of and assign meaning to the places they inhabit

how we do it

how we do it

we deliver smart and unique solutions to connect people to places using our expertise, technical knowledge and empathy

we relate function and aesthetics, facilitating a dialogue between people and spaces

we are passionate about meeting challenges and bringing ideas to life, about positively impacting people’s interaction with places and using design as a tool for action and empowerment in an increasingly complex world

why do we do it

spaces without a wayfinding strategy can result in a negative user experience

excessive detail or a lack of strategy result in confusing or contradictory information

 

our work always considers integration with a physical space, and connecting with the architecture, history, and context of a place

we believe in design as a tool for solving problems, influencing the way people move in spaces, and bringing more meaning to this

why do we do it

for whom

Brazil

we have focused on Wayfinding Design for over 25 years, creating an extensive portfolio in health care, education, retail, urban design, leisure, commercial and residential developments

Belgium

in 2016, we expanded our horizons by opening another studio in Belgium where we have been working on projects for museums, football stadiums, hotels, corporate complexes, train stations and hospitals

India

in 2022, we started our first two projects in India. We collaborate with vir.mueller architects on a project for an innovative school and a corporate building in Noida, close to New Delhi

our team

Luciana Mattiello

Luciana Mattiello

Founding Partner and Project Director

Luciana Mattiello

Founding Partner and Project Director

Luciana Mattiello

Luciana Mattiello

Founding Partner and Project Director

Undergraduate Degree in Architecture and Urbanism (UFRGS/RS/Brazil)

Postgraduate Degree in Graphic Design (UNISINOS/RS/Brazil)

Postgraduate Degree in Strategic Design (UNISINOS/RS/Brazil)

Team strategist and leader, supervises all project development and execution, assembling and coordinating creative teams. Maintains an overview of the processes and takes care of details so that the quality of delivery always exceeds expectations. Also responsible for company management, international ventures and connecting with markets and clients in Brazil, Belgium and India.

Manoela Medeiros

Manoela Medeiros

Partner and Administrative Director

Manoela Medeiros

Partner and Administrative Director

Manoela Medeiros

Manoela Medeiros

Partner and Administrative Director

Undergraduate Degree in Administration (UNISINOS/RS/Brazil)

Responsible for the administrative, organizational, and financial management of the company for more than 10 years. Prospects and interfaces with the market, clients, partners and suppliers. Looks after the team’s well-being and is always attentive to everyone's comfort and self-confidence.

Joana Buglione

Joana Buglione

Project Coordinator

Joana Buglione

Project Coordinator

Joana Buglione

Joana Buglione

Project Coordinator

Undergraduate Degree in Product Design (UFRGS/RS/Brazil)

Manages the company's internal processes, actively participating in client interface, team planning and project development. Coordinates communication between designers and directors, facilitating the flow of information and task organization. Believes that empathy is the key to creating bonds and devotes much free time to personal lettering and calligraphy projects.

Daniella Dotto

Daniella Dotto

Project Coordinator

Daniella Dotto

Project Coordinator

Daniella Dotto

Daniella Dotto

Project Coordinator

Undergraduate Degree in Product Design (UFRGS/RS/Brazil)

Responsible for planning and coordinating teams, maintaining contact with clients, developing strategies, and conceptualizing projects. Organizes and participates in all stages of the process, from briefing to system installation, always seeking to understand and emphasize the details that make each project unique.

Maria Clara Chedid

Maria Clara Chedid

Designer

Maria Clara Chedid

Designer

Maria Clara Chedid

Maria Clara Chedid

Designer

Undergraduate Degree in Product Design (UFRGS/RS/Brazil)

Works with the project development process, from the creation stage to execution. Participates in the company's development teams, seeking to improve internal processes, and works on external communication via social networks. Believes in design as a major driver of change in the way people interact with their contexts.

Jonathan Severo

Jonathan Severo

Designer

Jonathan Severo

Designer

Jonathan Severo

Jonathan Severo

Designer

Undergraduate Degree in Product Design (UFRGS/RS/Brazil)

Assists in the project development process, from the creation stage to execution. Participates in the company's development teams, seeking to improve internal processes, and works on external communication via social networks. Understands experimentation as a large part of the process and loves to move between the areas of graphic and industrial design.

Christiano Pozzer

Christiano Pozzer

Design Partner

Christiano Pozzer

Design Partner

Christiano Pozzer

Christiano Pozzer

Design Partner

PhD student in Urban and Regional Planning (UFRGS/RS/Brazil)

Master´s in Design and Technology (UFRGS/RS/Brazil)

Undergraduate Degree in Product Design (UFRGS/RS/Brazil)

Lucas Lisboa

Lucas Lisboa

Design Partner

Lucas Lisboa

Design Partner

Lucas Lisboa

Lucas Lisboa

Design Partner

Undergraduate Degree in Product Design (UFRGS/RS/Brazil)

Isabela Arisi

Isabela Arisi

Intern

Isabela Arisi

Intern

Isabela Arisi

Isabela Arisi

Intern

Student of Product Design (UFRGS/RS/Brazil)

Participates in project development from conceptualization to implementation. He approaches design with creative pragmatism and rationality, delivering the most simple and functional solutions.

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