About us

About us - Studio MDA

what is wayfinding

wayfinding encompasses all the ways in which people orient themselves in space: knowing where you are, where to go, choosing the best route to your destination, recognizing it upon arrival, and being able to find your way back 

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wayfinding design
what we do

what we do

places with thoughtful signage, welcoming and uncomplicated, where people can circulate intuitively

our designs add value to spaces, making them more pleasant and safe

our essence

safely guide while promoting autonomy

our promise

provide positive experiences while people perceive and move through spaces

our mission

connect people, and strengthen the identity of and assign meaning to the places they inhabit

how we do it

how we do it

we deliver smart and unique solutions to connect people to places using our expertise, technical knowledge and empathy

we relate function and aesthetics, facilitating a dialogue between people and spaces

we are passionate about meeting challenges and bringing ideas to life, about positively impacting people’s interaction with places and using design as a tool for action and empowerment in an increasingly complex world

why do we do it

spaces without a wayfinding strategy can result in a negative user experience

excessive detail or a lack of strategy result in confusing or contradictory information

 

our work always considers integration with a physical space, and connecting with the architecture, history, and context of a place

we believe in design as a tool for solving problems, influencing the way people move in spaces, and bringing more meaning to this

why do we do it

for whom

Brazil

we have focused on Wayfinding Design for over 25 years, creating an extensive portfolio in health care, education, retail, urban design, leisure, commercial and residential developments

Belgium

in 2016, we expanded our horizons by opening another studio in Belgium where we have been working on projects for museums, football stadiums, hotels, corporate complexes, train stations and hospitals

India

in 2022, we started our first two projects in India. We collaborate with vir.mueller architects on a project for an innovative school and a corporate building in Noida, close to New Delhi

our team

Luciana Mattiello

Luciana Mattiello

Founding Partner and Project Director

Luciana Mattiello

Founding Partner and Project Director

Luciana Mattiello

Luciana Mattiello

Founding Partner and Project Director

Undergraduate Degree in Architecture and Urbanism (UFRGS/RS/Brazil)

Postgraduate Degree in Graphic Design (UNISINOS/RS/Brazil)

Postgraduate Degree in Strategic Design (UNISINOS/RS/Brazil)

Manoela Medeiros

Manoela Medeiros

Partner and Administrative Director

Manoela Medeiros

Partner and Administrative Director

Manoela Medeiros

Manoela Medeiros

Partner and Administrative Director

Undergraduate Degree in Administration (UNISINOS/RS/Brazil)

Joana Buglione

Joana Buglione

Design Partner - Project Coordinator

Joana Buglione

Design Partner - Project Coordinator

Joana Buglione

Joana Buglione

Design Partner - Project Coordinator

Undergraduate Degree in Product Design (UFRGS/RS/Brazil)

Daniella Dotto

Daniella Dotto

Design Partner - Project Coordinator

Daniella Dotto

Design Partner - Project Coordinator

Daniella Dotto

Daniella Dotto

Design Partner - Project Coordinator

Undergraduate Degree in Product Design (UFRGS/RS/Brazil)

Maria Clara Chedid

Maria Clara Chedid

Design Partner

Maria Clara Chedid

Design Partner

Maria Clara Chedid

Maria Clara Chedid

Design Partner

Undergraduate Degree in Product Design (UFRGS/RS/Brazil)

Jonathan Severo

Jonathan Severo

Design Partner

Jonathan Severo

Design Partner

Jonathan Severo

Jonathan Severo

Design Partner

Undergraduate Degree in Product Design (UFRGS/RS/Brazil)

Lucas Lisboa

Lucas Lisboa

Design Partner

Lucas Lisboa

Design Partner

Lucas Lisboa

Lucas Lisboa

Design Partner

Undergraduate Degree in Product Design (UFRGS/RS/Brazil)

Isabela Arisi

Isabela Arisi

Design Partner

Isabela Arisi

Design Partner

Isabela Arisi

Isabela Arisi

Design Partner

Undergraduate Degree in Product Design (UFRGS/RS/Brazil)

Tanise VIeira

Tanise VIeira

Intern

Tanise VIeira

Intern

Tanise VIeira

Tanise VIeira

Intern

Student of Product Design (UFRGS/RS/Brazil)

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