About us

About us - Studio MDA

what is wayfinding

wayfinding encompasses all the ways in which people orient themselves in space: knowing where you are, where to go, choosing the best route to your destination, recognizing it upon arrival, and being able to find your way back 

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wayfinding design
what we do

what we do

places with thoughtful signage, welcoming and uncomplicated, where people can circulate intuitively

our designs add value to spaces, making them more pleasant and safe

our essence

safely guide while promoting autonomy

our promise

provide positive experiences while people perceive and move through spaces

our mission

connect people, and strengthen the identity of and assign meaning to the places they inhabit

how we do it

how we do it

we deliver smart and unique solutions to connect people to places using our expertise, technical knowledge and empathy

we relate function and aesthetics, facilitating a dialogue between people and spaces

we are passionate about meeting challenges and bringing ideas to life, about positively impacting people’s interaction with places and using design as a tool for action and empowerment in an increasingly complex world

why do we do it

spaces without a wayfinding strategy can result in a negative user experience

excessive detail or a lack of strategy result in confusing or contradictory information

 

our work always considers integration with a physical space, and connecting with the architecture, history, and context of a place

we believe in design as a tool for solving problems, influencing the way people move in spaces, and bringing more meaning to this

why do we do it

for whom

Brazil

we have focused on Wayfinding Design for over 25 years, creating an extensive portfolio in health care, education, retail, urban design, leisure, commercial and residential developments

Belgium

in 2016, we expanded our horizons by opening another studio in Belgium where we have been working on projects for museums, football stadiums, hotels, corporate complexes, train stations and hospitals

our team

Luciana Mattiello

Luciana Mattiello

Founding Partner and Creative Director

Luciana Mattiello

Founding Partner and Creative Director

Luciana Mattiello

Luciana Mattiello

Founding Partner and Creative Director

Undergraduate Degree in Architecture and Urbanism (UFRGS/RS/Brazil)

Postgraduate Degree in Graphic Design (UNISINOS/RS/Brazil)

Postgraduate Degree in Strategic Design (UNISINOS/RS/Brazil)

Team strategist and leader, supervises all project development and execution, assembling and coordinating creative teams. Maintains an overview of the processes and takes care of details so that the quality of delivery always exceeds expectations. Also responsible for company management, international ventures and connecting with markets and clients in Brazil and Belgium.

Manoela Medeiros

Manoela Medeiros

Partner and Administrative Director

Manoela Medeiros

Partner and Administrative Director

Manoela Medeiros

Manoela Medeiros

Partner and Administrative Director

Undergraduate Degree in Administration (UNISINOS/RS/Brazil)

Responsible for the administrative, organizational, and financial management of the company for more than 10 years. Prospects and interfaces with the market, clients, partners and suppliers. Looks after the team’s well-being and is always attentive to everyone's comfort and self-confidence.

Joana Buglione

Joana Buglione

Process Manager

Joana Buglione

Process Manager

Joana Buglione

Joana Buglione

Process Manager

Undergraduate Degree in Product Design (UFRGS/RS/Brazil)

Manages the company's internal processes, actively participating in client interface, team planning and project development. Coordinates communication between designers and directors, facilitating the flow of information and task organization. Believes that empathy is the key to creating bonds and devotes much free time to personal lettering and calligraphy projects.

Daniella Dotto

Daniella Dotto

Project Coordinator

Daniella Dotto

Project Coordinator

Daniella Dotto

Daniella Dotto

Project Coordinator

Undergraduate Degree in Product Design (UFRGS/RS/Brazil)

Responsible for planning and coordinating teams, maintaining contact with clients, developing strategies, and conceptualizing projects. Organizes and participates in all stages of the process, from briefing to system installation, always seeking to understand and emphasize the details that make each project unique.

Martha Fogliatto

Martha Fogliatto

Designer

Martha Fogliatto

Designer

Martha Fogliatto

Martha Fogliatto

Designer

Undergraduate Degree in Product Design (UFRGS/RS/Brazil)

Works on projects from briefing to supervising the execution, including interfacing with clients and suppliers. Organizes the planning of processes and projects, seeks better strategies to layout winning concepts, and focuses on problem-solving. As office tech consultant, (almost) always knows how to resolve software and hardware bugs.

Maria Clara Chedid

Maria Clara Chedid

Intern

Maria Clara Chedid

Intern

Maria Clara Chedid

Maria Clara Chedid

Intern

Student of Product Design (UFRGS/RS/Brazil)

Assists in the project development process, from the creation stage to execution. Participates in the company's development teams, seeking to improve internal processes, and works on external communication via social networks. Believes in design as a major driver of change in the way people interact with their contexts.

Thaís Andrade

Thaís Andrade

Intern

Thaís Andrade

Intern

Thaís Andrade

Thaís Andrade

Intern

Student of Visual Design (UFRGS/RS/Brazil)

Assists in the development of projects, from the creation stage to execution. Participates in company development by assisting teams focused on improving internal processes. Works on the company's external communication team, seeks to understand every stage of design, and loves abstract conceptualizing when creating.

Jonathan Severo

Jonathan Severo

Intern

Jonathan Severo

Intern

Jonathan Severo

Jonathan Severo

Intern

Student of Product Design (UFRGS/RS/Brazil)

Assists in the development of projects, from the creation stage to execution. Participates in company development by assisting teams focused on improving internal processes. Also works on external communication via social networks. Understands experimentation as a large part of the process and loves to move between the areas of graphic and industrial design.

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