what is wayfinding
wayfinding encompasses all the ways in which people orient themselves in space: knowing where you are, where to go, choosing the best route to your destination, recognizing it upon arrival, and being able to find your way back
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When we enter an environment, we expect to find our way intuitively through architecture, landmarks and the natural elements of that place. We choose the destination, how we will get there and which route we will take. All decisions are interlinked. In this context, Wayfinding helps us to recognize where we are, where we want to go, the best way to proceed, and how to get back.
A Wayfinding project is developed to facilitate the identification of routes without adding noise to the decision making process for those circulating in a specific location. It must convey security of movement while encouraging occupants to explore spaces.
Wayfinding must account for the cultural particularities of each location. In addition to understanding the greater context of the environments for which we design, we have to observe the behavior of people circulating there. In order to define the correct strategies to be implemented, considering the ability of people to interpret and remember information communicated by the system is essential.
A good Wayfinding Design solution allows for dialogue between an environment and its occupants in order to bring identity and meaning to spaces, reveal their history, and, often, make their complexity understandable. The purpose is to have a significant and beneficial effect on the way in which people relate to their environments on a daily basis, allowing for the exploration of paths with autonomy and efficiency, and for the enjoyment of positive experiences.
what we do
places with thoughtful signage, welcoming and uncomplicated, where people can circulate intuitively
our designs add value to spaces, making them more pleasant and safe
our essence
safely guide while promoting autonomy
our promise
provide positive experiences while people perceive and move through spaces
our mission
connect people, and strengthen the identity of and assign meaning to the places they inhabit
how we do it
we deliver smart and unique solutions to connect people to places using our expertise, technical knowledge and empathy
we relate function and aesthetics, facilitating a dialogue between people and spaces
we are passionate about meeting challenges and bringing ideas to life, about positively impacting people’s interaction with places and using design as a tool for action and empowerment in an increasingly complex world
why do we do it
spaces without a wayfinding strategy can result in a negative user experience
excessive detail or a lack of strategy result in confusing or contradictory information
our work always considers integration with a physical space, and connecting with the architecture, history, and context of a place
we believe in design as a tool for solving problems, influencing the way people move in spaces, and bringing more meaning to this
for whom
Brazil
we have focused on Wayfinding Design for over 25 years, creating an extensive portfolio in health care, education, retail, urban design, leisure, commercial and residential developments
Belgium
in 2016, we expanded our horizons by opening another studio in Belgium where we have been working on projects for museums, football stadiums, hotels, corporate complexes, train stations and hospitals
our team
Luciana Mattiello
Founding Partner and Creative Director
Luciana Mattiello
Founding Partner and Creative Director
Luciana Mattiello
Founding Partner and Creative Director
Undergraduate Degree in Architecture and Urbanism (UFRGS/RS/Brazil)
Postgraduate Degree in Graphic Design (UNISINOS/RS/Brazil)
Postgraduate Degree in Strategic Design (UNISINOS/RS/Brazil)
Team strategist and leader, supervises all project development and execution, assembling and coordinating creative teams. Maintains an overview of the processes and takes care of details so that the quality of delivery always exceeds expectations. Also responsible for company management, international ventures and connecting with markets and clients in Brazil and Belgium.
Manoela Medeiros
Partner and Administrative Director
Manoela Medeiros
Partner and Administrative Director
Manoela Medeiros
Partner and Administrative Director
Undergraduate Degree in Administration (UNISINOS/RS/Brazil)
Responsible for the administrative, organizational, and financial management of the company for more than 10 years. Prospects and interfaces with the market, clients, partners and suppliers. Looks after the team’s well-being and is always attentive to everyone's comfort and self-confidence.
Joana Buglione
Process Manager
Joana Buglione
Process Manager
Joana Buglione
Process Manager
Undergraduate Degree in Product Design (UFRGS/RS/Brazil)
Manages the company's internal processes, actively participating in client interface, team planning and project development. Coordinates communication between designers and directors, facilitating the flow of information and task organization. Believes that empathy is the key to creating bonds and devotes much free time to personal lettering and calligraphy projects.
Daniella Dotto
Project Coordinator
Daniella Dotto
Project Coordinator
Daniella Dotto
Project Coordinator
Undergraduate Degree in Product Design (UFRGS/RS/Brazil)
Responsible for planning and coordinating teams, maintaining contact with clients, developing strategies, and conceptualizing projects. Organizes and participates in all stages of the process, from briefing to system installation, always seeking to understand and emphasize the details that make each project unique.
Maria Clara Chedid
Designer
Maria Clara Chedid
Designer
Maria Clara Chedid
Designer
Undergraduate Degree in Product Design (UFRGS/RS/Brazil)
Works with the project development process, from the creation stage to execution. Participates in the company's development teams, seeking to improve internal processes, and works on external communication via social networks. Believes in design as a major driver of change in the way people interact with their contexts.
Mathijs Hermans
Architect
Mathijs Hermans
Architect
Mathijs Hermans
Architect
Undergraduate Degree in Architecture (UHasselt, Belgium)
Works together with the project teams, participating as an interface in the diagnosis, concept and executive design phases. Brings the local culture to our company, enabling us to better understand the best solutions for project strategies in Belgium. Furthermore, he adds his architectural perspective to our multidisciplinary team.
Thaís Andrade
Designer
Thaís Andrade
Designer
Thaís Andrade
Designer
Student of Visual Design (UFRGS/RS/Brazil)
Assists in the development of projects, from the creation stage to execution. Participates in company development by assisting teams focused on improving internal processes. Works on the company's external communication team, seeks to understand every stage of design, and loves abstract conceptualizing when creating.
Jonathan Severo
Intern
Jonathan Severo
Intern
Jonathan Severo
Intern
Student of Product Design (UFRGS/RS/Brazil)
Assists in the development of projects, from the creation stage to execution. Participates in company development by assisting teams focused on improving internal processes. Also works on external communication via social networks. Understands experimentation as a large part of the process and loves to move between the areas of graphic and industrial design.
Isabela Arisi
Intern
Isabela Arisi
Intern
Isabela Arisi
Intern
Student of Product Design (UFRGS/RS/Brazil)
She participates in project development from conceptualization to implementation. She believes that design has the power to benefit our daily lives, and is always eager to learn about the many fields that design encompasses in order to realize thorough and compelling designs.