award for this project
Honorable Mention for Wayfinding Systems category
6º. Prêmio Bornancini de Design (2016)
Porto Alegre/ RS/Brazil
clientGalmo Engenharia e Construções
locationLondrina / PR / Brazil
architectureLarissa Galindo Arquitetura
The interior region with the highest growth in Brazil can be proud of the Aurora Mall. Located in the most desirable neighborhood in Londrina, Paraná, the mall is a sophisticated complex of leisure activities, entertainment, events, dining, shopping and services.
Finely harmonized Wayfinding elements in a customized copper-toned design with white detailing have been distributed throughout the six floors of this inviting environment. The four parking decks are now color-coded within a set of imagery that delight and guide visitors.
The Wayfinding Design includes an extensive set of pictograms with predominantly straight lines that convey the elegance of the architecture itself. In some cases, information leaps off the signs and is applied directly to the masonry and the tasteful finishes.