datasheet
-
client
Grupo Zaffari -
project
Hipermercado Zaffari Wallig -
year
2012/2013 -
location
Porto Alegre / RS / Brazil -
architecture
Monserrat Arquitetos Associados -
photography
Marcelo Donadussi -
description
Zaffari supermarkets are a well-known regional brand and finely attuned to the needs of their gaucho customers. We have partnered with Zaffari many times over the years on projects, and for this new hypermarket we refashioned the language and launched a new concept template.
Located in Bourbon Shopping Wallig, this hypermarket follows its contemporary context and breaks with a number of standard models that have been used for many years. This reinvention opens new possibilities for the Wayfinding system.
The transformation occurred with a new color palette that is more pure, sober and in line with the architectural environment. This gives an ease and lightness to the information, and integrates it into an inviting space.