datasheet
-
client
Master Supermercados -
project
Master Supermercados -
year
2016/2017 -
location
Erechim / RS / Brazil -
photography
André Bastian -
description
Located in Erechim, in the southernmost state of Brazil, this Master Supermercado was the original branch of the Master Group supermarket chain, and with a 40-year history it is central to the story this franchise. To highlight the store as a local benchmark of quality and tradition, the renovation of this site sought to provide its customers with an especially comfortable and stylish environment.
The wayfinding system developed for this site reflects these attributes through pictograms and typography that harmoniously blend the modern and the traditional. The predominantly white architecture serves as abasis for the display of information on plywood-backed signs and aluminum plaques; capital letters provide easy readability to the widest range of customers.
To honor the history and significance of this supermarket in the lives of the city’s residents, a plaque alluding to the history of this enterprise stands out along one of the principal interior walls bearing the organization’s first logo.