datasheet
-
client
Moinhos Shopping -
year
2011/2012 -
location
Porto Alegre / RS / Brazil -
architecture
Pedro Gabriel e Bonini Arquitetura and CLAA Arquitetos -
photography
Marcelo Donadussi -
description
Moinhos Shopping is a mall located in an upscale neighborhood and integrated with the Sheraton Porto Alegre, the city’s first five star international hotel. After an interior rehabilitation, a new Wayfinding system was called for to update the environment.
An organizational system should not only guide the existing pedestrian flow, but also enhance foot traffic in underutilized areas and simplify parking circulation. In Moinhos Shopping, another essential aspect was bilingual support (Portuguese and English) for the hotel’s international guests.
Our solution was discreet. While the materials contrast matte with sheen, the information does also in black and white. A new family of pictograms reinforce the universal and minimal language of this premium shopping center.