award for this project

Centro Cultural Univates

Third award for Wayfinding Systems category

5º Design Award Bornancini (2014)

Porto Alegre/ RS / Brazil

Centro Cultural Univates Centro Cultural Univates
Centro Cultural Univates Centro Cultural Univates

datasheet

  • client

    Univates
  • project

    Centro Cultural Univates
  • year

    2013/2014
  • location

    Lajeado / RS / Brazil
  • architecture

    Tartan Arquitetura
  • photography

    Marcelo Donadussi
  • description

    Intended to house a library and a theater, this grand and transformative architectural project was to become a focal point on campus and raise the university and the city center to a new level. We contributed the visual identity and the Wayfinding system to Univates Cultural Center project. 

    Our main goal was to integrate our work with the architecture. For us, this would be more valuableto the environment than to individual communication elements themselves.

    Using the Cultural Center’s facades and the University’s visual imagery, we created an identity that reflects the whole scenario. The Wayfinding abstracts these references, using the lines of the environment and its new identity in the forms of the elements and features of the pictographic system.