Centro Cultural Univates

datasheet

• client

  Univates

• project

  Centro Cultural Univates

• year

  2013/2014

• location

  Lajeado / RS / Brazil

• architecture

  Tartan Arquitetura

• photography

  Marcelo Donadussi

• description

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  Intended to house a library and a theater, this grand and transformative architectural project was to become a focal point on campus and raise the university and the city center to a new level. We contributed the visual identity and the Wayfinding system to Univates Cultural Center project.

  Our main goal was to integrate our work with the architecture. For us, this would be more valuableto the environment than to individual communication elements themselves.

  Using the Cultural Center’s facades and the University’s visual imagery, we created an identity that reflects the whole scenario. The Wayfinding abstracts these references, using the lines of the environment and its new identity in the forms of the elements and features of the pictographic system.