Laboratórios Weinmann Laboratórios Weinmann


  • client

    Laboratórios Weinmann
  • year

  • location

    Porto Alegre / RS / Brazil
  • architecture

    Freitas Pesenatto Arquitetura
  • photography

    Marcelo Donadussi
  • description

    Weinmann is a benchmark in the diagnostic medicine industry. With nearly 90 years in the market, they are synonymous with tradition, quality and reliability in laboratory testing. 

    Together with re-branding and market re-positioning, /STUDIOMDA was responsible for standardizing their wayfinding throughout the company. In its first iteration, this design was applied in 22 locations across greater Porto Alegre and the populous Serra Gaucha region. 

    As with its new branding and marketing strategies, the communication language for all locations was aligned with the new business strategy. The calmness and clarity developed for the new organizational identity are now the concepts that inspire and guide their clients through wayfinding.