locationAntwerp / Belgium
After presenting our proposal and undergoing a rigorous selection process, we were ultimately chosen to create the new wayfinding system for the Fashion Museum Antwerp, in Belgium. We accompanied the preparations for its reopening while implementing our signage system. One of the greatest challenges here was to incorporate the more than 800 square meters of expansion and give particular attention to new demarcations and changes in circulation. Together with the re-branding, these all contributed to the museum’s renewed identity.
World-famous for its immersive exhibitions, MoMu houses a remarkable collection of contemporary Belgian fashion. The museum was under a complete renovation and reopened in early September 2021.
Simplifying the many complex factors of MoMu was a big challenge to design development. Originally, the overall space was hardly legible to those visiting the museum, its library, the Fashion Department of the Royal Academy of Fine Arts and its headquarters.
Creating the concept and strategy for a uniquely significant and historic project required an immersive process to comprehend how people inhabit the space. In our design, delicate insertions were made without the help of substrates. We drew from the color palette and graphic resources of the new MoMu brand, and created custom pictograms, characters, and 3D directional elements. The system is in Dutch and English, addressing the international audience that comes to visit, study and work in Antwerp.