datasheet
-
client
Wert Empreendimentos -
project
Porto Belo Golf Resort -
year
2023 - 2026 -
location
Porto Belo / SC / Brazil -
architecture
Jader Almeida | Arthur Casas | ARK.7 Arquitetos | MQ Escritório de criação -
landscape
JA8 Arquitetura Viva -
photography
Soninha Vill -
description
To orient is also to curate an experience. Designing a wayfinding system for a development of the scale of All Wert Golf Resort, in Porto Belo, goes far beyond pointing people from here to there. It is an exercise in understanding the complexity of a territory that brings together, within a single stretch of Costa Esmeralda, entirely distinct worlds: the focused rhythm of an international-standard golf course, the residential logic of a high-end condominium, and the broad offer of leisure, sport, and well-being of a full resort.
Unlike enclosed environments with predictable flows, a large open-air resort demands that the wayfinding system engage with the territory itself. Distances are long. Movement happens on foot, by bicycle, by car, and by golf cart. Visual references compete with nature, architecture, and landscape. There is no single entrance, no single starting point, no single circulation logic.
The challenge deepens because the development brings together audiences with very different purposes sharing the same space: permanent residents, resort guests, golfers, club visitors, spa clients. Each profile carries a different mental map of the place and the wayfinding system must work for all of them, without generating visual noise or conflicting routes.
One of the central axes of the project was the Parque das Artes: an open-air route connecting art, architecture, and nature throughout the resort, featuring works and interventions by internationally renowned architects. This space imposed a specific demand on our work: the signage could not compete with the artworks. It had to serve discovery, guiding without anticipating, orienting without taking away the surprise.
The result is a system that matches the pace of each audience: reference landmarks distributed across the territory, a clear information hierarchy, and elements whose typography, materials, and scale speak the language of the resort. A wayfinding system that does not impose itself, but makes the place work.