datasheet
-
client
Plaenge Empreendimentos Ltda -
project
The Place Corporate -
year
2020 -
location
Campo Grande / MS / Brazil -
architecture
Bohrer Arquitetura -
photography
Rafael Lima -
description
The Place is the most complete and tech savvy business venture in the city of Campo Grande. It has an ideal location on the city’s main avenue next to the principal shopping mall. The wayfinding project is integrated with the conceptual language of the enterprise and with the aesthetics of the interior design. Verticality and overlapping are key features of the system. The typography uses an inline font for the floor numbers in such a way that it draws attention to other navigational information. Elements such as pictograms and arrows were also specially developed with this graphic solution. While the towers have a sober language and palette, the parking levels are distinguished by vibrant colors and bold signage.